Transport Accident Commission of Vic – Sandpaper
We mailed this DM pack (which featured a sheet of sandpaper visible through the envelope’s rear window) to newly-licensed riders to help them better appreciate what falling off their bikes would really feel like. This left riders to create their own graphic imagery. We then encouraged them to go spokes.com.au to read tips on staying upright, and sweetened the deal with a tempting promotion.
Silver @ ADMA