RUOK? – Rail RUOK? Day
Suicide Prevention charity R U OK? enlisted us to create a campaign that would help Australia’s rail workers deal better with the intense impact of accidents, incidents and pressures that come from working for the railways.
Borrowing from the visual stylings that rail network maps are known for, we produced collateral including posters, take-ones and coffee cups, as well as workplace event guides designed to get rail workers engaging in supportive conversations on the industry’s very own RUOK? Day on April 16. We even wrapped a tram to get the message to Melbourne’s travelling public.