American Express – Shop Small campaign
Which small businesses would your neighbourhood not be the same without?
Take a look at the campaign we created that inspired more Aussies than ever before to shop with the unique, independent businesses in their area during Amex’s annual small business support campaign, #ShopSmall
We produced TV, radio, press, outdoor and online activity, encouraging Australians to “Think big. Shop small.”
We targeted Amex cardmembers with an irresistible “Spend $20, get $10 back” offer via emails, banner ads, and ads on the Amex website.
And we created the Shop Small website itself – which lives on long after November as a reminder to keep shopping small all year round.