Beris Zanetich

Senior Creative/Copywriter

Beris Zanetich

American Express – Shop Small campaign

Which small businesses would your neighbourhood not be the same without?

Take a look at the campaign we created that inspired more Aussies than ever before to shop with the unique, independent businesses in their area during Amex’s annual small business support campaign. #ShopSmall

We produced TV, radio, press, outdoor and online activity, encouraging Australians to “Think big. Shop small.”

We targeted Amex cardmembers with an irresistible “Spend $20, get $10 back” offer via emails, banner ads, and ads on the Amex website.

And we created the Shop Small website itself – which lives on long after November as a reminder to keep shopping small all year round.

https://www.youtube.com/watch?v=p0RbyeEry0A

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