Pfizer Animal Health
Pfizer were always deadly serious about helping pet owners kill as many fleas, ticks, heartworms and other little nasties as possible.
But when it came to expressing the tone of voice of their hero brand, Revolution, they recognised the commercial value in having some fun, as evidenced by:
* These radio ads, voiced by Australia’s VO sweetheart, Nick O’Rourke.
* The mountains of content I wrote for their PawClub and ClawClub websites and newsletters.
* The integrated promotions featuring press, outdoor and online ads, anchored by social media activity that got this highly engaged audience baying for more…
* I even wrote Revolution’s tagline, ‘Vet-grade protection’.
Best. Client. Ever.
Radio ad – Rusty from PawClub and his favourite way to kill
Radio ad – Paying fleas back for the Black Death
Revolution’s integrated sales promotion (web, social and outdoor) that celebrated the fact owners wouldn’t want their cats to be any other way
I took a lot of liberties writing the monthly PawClub newsletter, and readers loved it
pawclub.com.au – the definitive dog-owner’s online resource, written by someone who’d never owned a dog