Woolworths – Fresh Fairs
Once upon a time, Australians believed that the staff at their local Woolworths really were Fresh Food People.
Woolworths wanted to prove they still were. All they needed was an opportunity. So we created one, in the form of Fresh Fairs – a series of weekend events in Woolworths stores that got shoppers and staff talking, sharing and re-connecting again over a topic they were both interested in: food.