Beris Zanetich

Senior Creative/Copywriter

Beris Zanetich

3M – Post-it Flags for Lawyers

To reach those in the legal profession, we put this ad in every state’s legal journal – complete with an actual Post-it Flag on it. Loads of sampling and industry tie-ins in this campaign

Our favourite version that never ran targeted brides-to-be. It showed a stack of bridal magazines filled with protruding Flags coupled with the headline, Arranged Marriage. Ha!


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