Beris Zanetich

Senior Creative/Copywriter

Beris Zanetich

News Corp - Headphones

The Works’s first major subscriber acquisition campaign for News Corp offered premium Sennheiser headphones with a 12-month digital subscription to any of their metro and regional news titles. The light-hearted campaign places noise cancelling headphones into local, topical news content, providing unexpected, entertaining and engaging visuals. The campaign included TV, radio, OOH, press, social and digital platforms.


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